Ray-Ban Meta

With Ray Bans working together with Meta, there was a demand for them to develop an audience that cared about this new niche territory of technology. The Meta Glasses were the first of their kind in this market, consumer-friendly with several of it’s own technical advancements. Because of this, there was plenty of space for misconception and speculation. With my team we worked to develop a foundation for their online presence that was educational while entertaining.

Meta Glasses’ use cases were still being explored which meant we had to hit all sorts of scenarios and lifestyles that they might fit into. There were several different cohorts we were seeing online that were already using the Meta’s and so we amplified in these realms. Through building platform friendly content we brought it to the next level, working with Ray Ban’s internal team to create energetic high fidelity ad placements that displayed the Meta’s being used in a variety of ways. These videos became ad placements and were cut down to cater to all platforms