Yaamava’

Yaamava’ brings all kinds of people with a wide variety of ages, cultural backgrounds, and interests. With all of these people in mind, Yaamava’ needed to fit them into it’s own different avenues of entertainment, promotional giveaways, brand campaigns, and OOH ads. This called for me to work closely with our strategy and analytics team to make sure that no one was being left out. I assisted in developing ugc content that kept each of these audience members in mind while also tying everything back to Yaamava’ as its own distinct casino.

Through these developments we were able to find what unified these members. The audience being so diverse told us that they were all coming for a similar reason- the unmatched energy that’s found at Yaamava’, this is what unifies them. Yaamava’ is a third place for these people where everyone feels included. While it is luxury, it is accessible. While it is daring, it’s low stakes. This is how You In was created. Bringing in the talented director Charlie Di Placido, we pitched a dance sequence that would show off the impressive property while encapsulating Yaamava’s infectious energy. These videos became ad placements and were cut down to cater to all platforms.